Portland, Oregon (January 14, 2014) Gerber, a brand renowned worldwide for its iconic products and commitment to excellence, will celebrate its’ 75^th anniversary in 2014. To commemorate the milestone, Gerber will introduce a number of new products that reflect the brand’s heritage at the upcoming Shooting, Hunting, Outdoor Trade Show (SHOT). Included is a collection of American-made folding knives, The Legend, a once in a generation hunting knife, and the 39 Series, two new knives that combine timeless style with today’s modern materials and technology.

Founded in Portland, Oregon in 1939 by advertising magnate Joseph Gerber, the brand was built on the backs of relentless invention, an unyielding commitment to quality and the spirit of adventure. Rooted in innovation, craftsmanship and service to others, Gerber has grown from its humble beginnings in custom, handmade cutlery to a global force in knives, tools and activity-specific gear.

“We’re incredibly honored to celebrate our 75^th anniversary and eternally grateful to the countless individuals and partners who have helped contribute to our success over the years,” said Tom Genereux, Gerber’s Interim President. “At the same time we are redoubling efforts in Gerber’s guiding principles of innovation, quality and reliability that will continue to drive the brand for the next 75 years.”

Today, as from the beginning, Gerber produces top-quality gear in its Portland, Oregon facility. Products extend across a myriad of categories including Outdoor, Hunting, Tactical, Survival and Industrial lines, each designed to provide solutions to the unique problems faced by the end consumer.

To preview Gerber’s latest products and get a feel for what the next 75 years hold for the storied brand please visit us in SHOT show booth #13614.

About Gerber:
Gerber is a leading global supplier of personal outdoor, tactical and industrial gear. Founded in 1939 as Gerber Legendary Blades, the trusted brand now includes a diverse portfolio of innovative activity-essential equipment for enthusiasts and professional end users.

Released 01.14.14 Gerber
Image © Gerber

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